We believe that true digital transformation is fueled by Intelligent Information Management (IIM), a modern practice evolved from ECM. The Leadership Council task force leverages our industry's leading visionaries to ensure that our IIM practice is well-articulated; that it convinces executive decision-makers that IIM capabilities are essential to their Digital Transformation journey.
With guidance from one of the world's leading brand strategists, the summits address industry challenges and identify transformational solutions. The summit artifacts become the exclusive intellectual property of the Council members
As the son of a military doctor, Sasha spent much of his youth with US Navy SEALS. That mix of international affairs and world travel stirred in him a sense of duty and adventure that carries him daily through his service as a global brand consultant.
In 2006, Sasha founded Innovation Protocol, an international brand consulting powerhouse that employs a specialized, rigorous, protocol-driven brand development practice for innovators. Today, Innovation Protocol serves marquee organizations across categories, from biotech to fintech, academia to athletics. You may be familiar with these global brands: ADP, ebay, Google, Korn Ferry, Nestle, and PayPal.
Sasha's passion for brand strategy has also driven his practice as a celebrated author and speaker. When not leading Innovation Protocol, Sasha teaches brand strategy to graduate students at the MBA programs at UCLA, USC, and UCI, where he remains one of the highest-rated faculty members.